Introducing the London Collection: New Ties Named After the City's Neighbourhoods
08 October 2026 · Updated 22 October 2026 · By Tajmilkha P.
Our newest ties take their names from the places we know best. The London Collection runs from Chelsea to Chingford and from Kilburn to Crystal Palace, with well over a hundred designs, each named after a London neighbourhood and each with its own character.
Some are quiet everyday workhorses, some are made for weddings, and a few are proper statement pieces. Here is how the collection fits together and where to start.
Why London neighbourhoods?
Every part of London has a personality. Mayfair is polished, Shoreditch is bold, Richmond is calm and leafy, Woolwich has a military backbone. We wanted names that say something about the tie, so each design is matched to a place whose character it shares. The names also make the ties easy to remember and easy to find again.
The collection by pattern
Every design sits in one of our pattern families, so you can browse by the look you want:
- Paisley: the largest family, from soft tonal paisleys such as The Swiss Cottage Navy Paisley to ornate statement designs like The Beckenham Gilt Paisley.
- Check & geometric: structured patterns such as The Regent Crimson Check and The Kentish Town Silver Check.
- Textured weave: near-solid colours with depth in the weave, like The Wanstead Navy Herringbone and The Walthamstow Scarlet Weave.
- Pin dot: the classic business pattern, led by The Chelsea Pin Dot.
- Medallion & ombre: designs like The Dalston Hunter Green Medallion and the softly fading The Richmond Wine Ombre.
- Floral & damask: romantic patterns for weddings, such as The Hampstead Crimson Floral Vine.
- Stripes: including The Muswell Hill Claret Dot Stripe.
Where to start
Your first tie, or your everyday tie
Start with navy. The Greenwich Navy Pin Dot, The Ealing Navy Micro Dot and The Brixton Navy Diamond Weave all work with navy, grey and charcoal suits and almost any shirt. Browse all navy ties.
Something with more warmth
Burgundy is the natural second tie. The Stratford Burgundy Diamond Check, one of our best sellers, and The Victoria Burgundy Herringbone both warm up a grey or navy suit without shouting. See all burgundy ties.
For a wedding
Look at the softer and lighter designs: The Twickenham Blush Paisley, The Hammersmith Champagne Dot Weave or The Bankside Gold Diamond Lattice. Our wedding ties collection brings them together.
A colour you do not already own
Teal and green are the easiest ways to stand apart while staying smart. Try The Lewisham Teal Basketweave or The Dalston Hunter Green Medallion, or browse teal and green ties.
What every tie comes with
Every London Collection tie is 8cm wide and 148cm long, a classic width that suits most jacket lapels. Each one is finished by hand in limited runs, so the weave and colour can vary slightly from tie to tie, and each arrives in our signature gift box with a free matching pocket square.
Most designs are £29.99. Because they are made in limited runs, once a design sells out it may not come back.
Frequently asked questions
What is the London Collection?
It is our newest range of ties, each named after a London neighbourhood, covering paisley, pin dot, check, textured weave, medallion, floral and striped designs.
How wide are the ties?
Every tie in the collection is 8cm wide and 148cm long.
Do the ties come with a pocket square?
Yes. Each tie comes in our signature gift box with a free matching pocket square.
